Leadership

Built to Be Led

At Outdoorville, we don’t believe leadership is about visibility.
We believe it’s about weight—and the willingness to carry it.

Leadership isn’t a performance, a slogan, or a rotating title.
It’s the discipline of decision-making under pressure, the courage to say no when it’s easier to say yes, and the presence to stay close to the field—even as the company grows.

We aren’t here to copy the leadership model of Silicon Valley startups or turn our org chart into a brand campaign.
We’re here to build a generational platform—and that takes executives with permanence, clarity, and spine.

Our Leadership Philosophy

Outdoorville’s executive culture is built on operational trust and principled action.
Every leader is expected to own outcomes—not just manage processes.
Every decision must pass through three filters:

Does it serve the customer we stand for?
Does it strengthen the system for scale?
Would we still stand by it 10 years from now?

We do not separate strategy from execution.
We do not hide behind layers of middle management.
We believe that leadership is measured by how directly and effectively someone can translate belief into results.

Our Leadership Standards:

Presence: If you don’t walk the store, you can’t own the strategy
Judgment: Great leadership is making one decision that removes ten
Tempo: The leader sets the speed—hesitation at the top slows the entire system
Alignment: Culture isn’t written. It’s enforced

We are building a retail platform worthy of legacy.
That requires a team that leads with action, not aspiration.

Justin Curtis

President & Chief Executive Officer

Justin Curtis is the Founder, President, and CEO of Outdoorville.

A system architect by training and an operator by instinct, Justin Curtis built Outdoorville to solve a gap he saw firsthand: America’s rural, working, and outdoor communities were being ignored by modern retail—and underserved by a market obsessed with trends over toughness.

He didn’t start Outdoorville to capitalize on a trend.
He started it to build infrastructure—retail infrastructure that could serve the full outdoor spectrum with discipline, relevance, and scale.

Background:

Justin Curtis holds a Bachelor of Science in Business Administration from the University of Colorado Boulder, where he double-majored in Information Management & Analytics and Entrepreneurship. Before founding Outdoorville, he worked in aerospace operations, where he developed systems thinking, predictive planning, and high-stakes delivery habits that would later shape the core structure of Outdoorville.

What sets Justin Curtis apart is not just his resume—it’s his presence.

He remains deeply involved in:

Store rollout planning and market selection
Private-label strategy and product standards
Team selection for regional and HQ operations
Cultural enforcement at every layer of the business

He regularly visits stores, rides with mobile teams, and runs executive reviews not from a boardroom—but from the front line of what matters.

Justin Curtis leads with clarity.
He believes that if something can’t be explained simply, it probably shouldn’t be done.
He’s not here to be followed—he’s here to clear the path for those who will carry it forward.

Vision for Outdoorville:

Under Curtis’s leadership, Outdoorville is being built as the first national-scale retailer to unify:

Workwear, wilderness, ranch, recreation, and homestead categories
Physical retail with embedded experience layers
Private-label product lines with platform-level loyalty
Local relevance with national consistency

He sees Outdoorville not as a chain of stores, but as a country-wide system—a backbone for the next 50 years of outdoor life in America.

What We Look for in Leadership

At Outdoorville, leadership is not about title—it’s about tension management, system thinking, and the willingness to lead with conviction.

We look for executives who can:

Architect infrastructure that won’t collapse under scale
Make decisions without outsourcing accountability
Protect cultural integrity as we grow
Align teams across regions without diluting speed or clarity

Our Leadership Archetype:

High-trust, field-aware operators
Clear thinkers under pressure
Fluent in both system design and people management
Able to zoom out (macro) and act fast (micro)
Comfortable in ambiguity, decisive in crisis

We don’t want thought leaders.
We want do leaders—people who can take ownership of a core business area and grow it without ever forgetting who we serve.

We don’t hire executives to build their personal brands.
We hire them to build this company’s future.

The Future of Our Executive Team

Outdoorville is still early in its national expansion.
But we are scaling fast—and we know the road ahead requires serious leadership capacity.

We are actively building toward an executive team with capabilities across:

National Retail Expansion & Store Systems
Global Supply Chain Strategy
Private-Label Design & Category Development
Customer Experience & Loyalty Platform Design
Enterprise Technology Infrastructure (Commerce + Experience Stack)
Finance & Capital Strategy for Long-Horizon Growth
People Operations Built for Depth, Not Optics

How We’ll Grow the Leadership Bench:

We will hire slowly and precisely
We will vet for cultural alignment before credentials
We will promote from within wherever possible
We will reject vanity hires, even if it costs us speed

Our leadership team will be made up of people who would be successful anywhere—but chose to build something permanent here.

Closing: Built to Outlast

Leadership at Outdoorville is not an honor.
It’s a burden—and a choice.

The stakes are real.
The speed is high.
And the opportunity to build something that lasts decades is rare.

We are not looking for followers.
We are looking for builders, architects, and protectors—people who lead with presence, discipline, and clarity.

Outdoorville isn’t just a company.
It’s an institution in the making.
And the team at the helm must be as unshakable as the people we serve.