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Our Company

Forging the Future of the Outdoor Industry

Outdoorville was built for those who don’t just visit the outdoors—they live it, work it, and raise their families in it. We are a national outfitter engineered for scale, relevance, and longevity—equipping America’s full outdoor life with precision, integrity, and reach.

From recreational sport to working lands, from backyard to backcountry, Outdoorville is the only U.S. retailer designed to unify the full outdoor spectrum. We serve those who fish at dawn, farm through summer, climb alpine routes, build fences, restore trucks, hike ridgelines, ride bulls, and raise livestock—and we serve them not with novelty, but with need.

We are not a trend.
We are the next American staple.

Our Founding Ethos

Outdoorville was founded on a simple but radical belief: that the outdoor life deserves a retail system worthy of its depth.

Our story began not in a boardroom but in the recognition of a market failure—an industry fragmented by niche specialization, coastal branding, and short-term thinking. The “outdoor” category had been reduced to image-driven adventure or seasonal recreation. Meanwhile, America’s real outdoor backbone—ranchers, hunters, workers, and homesteaders—was underserved, overlooked, or outright ignored.

Where others saw lifestyle, we saw livelihood.
Where others chased fashion, we chased function.

Outdoorville was built to correct the imbalance—to create a platform that represents the entire outdoor community, with no dilution, no compromise, and no cultural disconnect. Our values are not written for optics—they are lived daily by the customers we serve and the system we build.

Mission

We forge freedom through the outdoors.

We believe freedom is not an abstraction—it’s something you build, something you fight for, and something you pass on. Outdoorville exists to equip that pursuit.

Our mission is to be the most complete, trusted, and enduring outdoor outfitter in America—empowering individuals, families, and communities to live fully, self-reliantly, and connected to land, legacy, and each other.

We don’t just sell gear.
We architect the outdoor life.

Vision

To become the definitive national platform for all things outdoor—spanning recreation, utility, homestead, heritage, and experience.

We envision an America where:

  • Ranchers and climbers shop under one roof

  • Families book outdoor adventures as easily as buying boots

  • High school rodeo teams and elite alpine guides find equal service

  • Every region—from Appalachia to the Rockies—feels equally seen

We are building more than a business.
We are building an institution.

Market Positioning: A New Retail Class

Outdoorville doesn’t just compete—we reclassify. In an industry traditionally split between:

  • Sporting goods retailers (Bass Pro, Cabela’s, Dick’s),

  • Farm & ranch chains (Tractor Supply Co., Rural King),

  • Backcountry brands (REI, Backcountry.com),

  • Big-box generalists (Walmart, Amazon),

Outdoorville merges them. Not loosely—but structurally.

Our Unmatched Category Coverage Includes:

  • Apparel & Footwear: Rugged workwear, trail gear, western lifestyle, homestead apparel

  • Outdoor Equipment: Tents, tools, campfire systems, fishing kits, ATV and RV accessories

  • Home & Land: DIY kits, animal care, fencing, garden, lighting, rainwater and septic systems

  • Powersports & Vehicles: Utility trailers, racks, recovery gear, off-road mods

  • Farm & Ranch: Feed, fencing, tack, gates, cattle and equine support

  • Recreation & Adventure: Hunting, shooting sports, archery, hiking, climbing, survival

  • Outdoor Pursuits: Bookable guided trips, workshops, skills clinics, events, rodeo access

We do not treat these as verticals. We treat them as interdependent layers of a lifestyle system.

A Platform Built to Scale: Our Business Model

Outdoorville operates as a next-generation retail platform—fusing category depth, omnichannel presence, and vertically integrated control into one scalable system.

We are not a traditional outdoor goods chain. We are a multi-dimensional retail infrastructure engineered for national expansion, category dominance, and long-term resilience.

Four Core Pillars of Our Model:

1. Omnichannel Retail Engine

Outdoorville blends physical retail, e-commerce, mobile commerce, and field engagement into a single unified platform.

  • Flagship Stores: Large-format regional hubs tailored to local conditions and demand patterns

  • Outposts & Corridors: Mid-size stores in key agricultural, recreational, and rural supply routes

  • E-Commerce & App: Seamless ordering, tracking, returns, and product education for every category

  • Mobile Units: Pop-up infrastructure for rodeos, festivals, outdoor expos, and regional fairs

Our omnichannel system is not a bolt-on—it’s native by design. Every store and digital interaction is built on a shared stack, enabling complete continuity across inventory, service, and customer identity.

2. Experience Layer Integration

Outdoorville is the only national retailer in our category to embed outdoor experiences directly into the commerce platform.

We do more than sell equipment—we help customers use it:

  • Bookable guided trips, skills clinics, and on-location workshops

  • Rodeo access, event ticketing, and seasonal community programming

  • Trail and terrain planning tools tied to regional gear recommendations

We turn transactions into transformation.
And that deepens both loyalty and lifetime value.

3. Private-Label Infrastructure

Our system is built on vertical control—not third-party dependency. Outdoorville develops, sources, and delivers its own exclusive product lines through proprietary design and partner manufacturing agreements.

While brand details live on a separate page, our philosophy is simple:

  • If we control the design, we control the promise.

  • If we own the supply chain, we own the outcome.

This model gives us:

  • Unmatched cost-to-value efficiency

  • No retail dilution from off-platform competition

  • Full alignment of product quality and customer needs

We don’t just sell brands.
We architect value pipelines that no one else can offer.

4. Experience-to-Commerce Flywheel

By integrating product education, regional recommendations, and skills-based events, we close the loop between inspiration and transaction.

  • 83% of in-person event participants make a purchase within 7 days

  • 49% of guide-booking customers return to buy the recommended gear

  • 3.2x higher average order value among loyalty members enrolled in multi-layer experiences

This is not traditional retail.
It’s lifestyle infrastructure with layered monetization.

Vertical Integration: Our Value Chain Advantage

Most outdoor retailers outsource the middle. We don’t.

Outdoorville was built for end-to-end execution—from concept to shelf to field.

Our Value Chain:

  • Insight & Ideation
    Customer data, field feedback, and market white space identification

  • Product Design & Development
    In-house category specialists and regional consultants develop gear built for climate, purpose, and performance

  • Strategic Sourcing & Manufacturing
    Domestic and international partners carefully selected for ethics, speed, and scale

  • Smart Distribution
    National routing hubs with dynamic inventory deployment based on demand forecasts, terrain seasonality, and regional events

  • Retail & Experience Delivery
    In-store engagement, digital access, and field integration in perfect sync

Vertical integration isn’t a buzzword.
It’s our blueprint for trust, margin, and consistency at scale.

Technology as a Retail Engine

Behind every Outdoorville store and product lies a robust digital infrastructure that makes precision, responsiveness, and intelligence possible in real time.

What Powers Our Platform:

  • Predictive Stocking
    Every store and warehouse is stocked dynamically using demand modeling based on:

    • Climate and weather

    • Local events

    • Seasonal activity trends

    • Historical sell-through data

  • Unified Commerce Identity
    Our customers can:

    • Shop online and return in-store

    • Book an event and receive automatic gear suggestions

    • Create a regional gear list based on their GPS location and activity level

  • Operational Dashboards
    Managers at every level—from warehouse to store—access real-time performance indicators: velocity, return risk, replenishment triggers, and more.

  • Experience Intelligence
    Our trail maps, guide listings, and events are powered by local terrain intelligence and outfitter-reported feedback, helping customers prep and purchase with confidence.

We don’t use tech for optics.
We use it to remove friction, increase relevance, and deepen loyalty.

Our Workforce: Built from the Ground Up

At Outdoorville, our workforce is not an afterthought—it’s our operational core. We hire differently. We train deliberately. And we lead from the front.

We don’t believe in detached headquarters and hollow culture decks. We believe in field presence, clear standards, and vertical alignment between values and execution.

Our Workforce Model:

  • Store Leadership trained in operations, customer care, and category specialization

  • Field Experts embedded in communities—hunting, ranching, camping, guiding

  • Regional Teams empowered to make real-time inventory and service decisions

  • HQ Operations focused on supply chain, technology, and product development—not top-down micromanagement

We source talent from the communities we serve—people who already live the lifestyle. Our training is immersive, our expectations are elite, and our culture is built on merit, accountability, and presence.

We don’t hire culture fits.
We hire mission drivers.

Responsibility: Stewardship Over Optics

Outdoorville rejects performative ESG. We believe real stewardship means being useful, not ideological. Our commitment to land, community, and long-term sustainability is measurable, practical, and non-negotiable.

Key Responsibility Practices:

1. Land Stewardship & Conservation

We partner with local trail associations, wildlife organizations, and rural land coalitions to preserve the ecosystems we outfit. Our funding model includes:

  • A portion of proceeds from outdoor experience bookings allocated to regional conservation

  • In-store opt-in donation matching

  • Trail adoption and gear-for-service programs

2. Product Responsibility

We prioritize:

  • Durable gear over fast fashion

  • Repairable over disposable

  • Materials that extend lifecycle, not just virtue-signal

Our customers don’t want a moral lecture.
They want gear that respects the land and lasts the season.

3. Supply Chain Transparency

We disclose sourcing geographies for all major product lines. Our internal audit systems monitor:

  • Labor conditions

  • Environmental impact

  • Material traceability

We’re not perfect—but we are transparent, improving, and real.

4. Community Investment

We invest where national chains pull out:

  • Rural school partnerships

  • Local agricultural mentorships

  • Gear grants for youth sports, rodeo, and wilderness training

We measure success not just by margins—but by what we leave behind.

Expansion Strategy: From Corridor to Continent

Outdoorville is already operating in multiple regions, but our five-year plan is one of national sweep, regional depth, and categorical completeness.

Expansion Priorities:

Phase 1: Tactical Deepening (2025–2026)

  • 15+ new physical locations across Texas, Colorado, Montana, and Arkansas

  • Development of flagship “superstore + experience” hybrid in Northern Arizona

  • Full launch of the Outdoorville mobile experience app with loyalty and booking integration

Phase 2: Coastal Reach (2026–2027)

  • Outpost store format introduced in the Carolinas, Appalachia, and Pacific Northwest

  • Expansion of guided services into Great Lakes and Northeast corridor

  • Private-label verticals extended to watercraft, snow gear, and livestock infrastructure

Phase 3: Dominance & Defense (2028–2030)

  • National branding campaign to solidify category ownership

  • Launch of outdoor lifestyle media arm (streaming, education, influencer partnerships)

  • Direct-to-school trade prep and rancher co-op networks embedded into Outdoorville pipeline

We are not here to nibble at market share.
We are here to own the category end-to-end.

Executive Leadership: Founder-Led, Field-Tested

Outdoorville was founded by Justin Curtis, a builder, strategist, and visionary executive with deep roots in both system architecture and the outdoor lifestyle.

Born on the values of independence, utility, and execution, Curtis blends a modern executive toolkit with traditional American grit. He’s not a poster child—he’s a system builder. His leadership philosophy is clear:

  • Hire for depth, not optics

  • Build for permanence, not trend

  • Lead with action, not performance

  • Serve the land, the people, and the mission

Curtis’s background spans predictive analytics, retail systems engineering, and large-scale logistics—all of which he’s now applying to redefine what an outfitter can be at the national level.

He is not chasing attention.
He’s building the infrastructure of a movement.

Closing: A New American Standard

Outdoorville is more than a company. It’s a commitment—to people, to place, to freedom.

In a world of collapsing trust and diluted identity, we exist to anchor something real:

  • Real work

  • Real risk

  • Real reward

  • Real community

We don’t just want to win customers.
We want to earn legacy.

This is Outdoorville.

Built for the full spectrum.
Built to last.
Built for you.