Our People & Culture: The Outdoorville Covenant

Who We Are: The Character of a Covenant People

An institution is not defined by its products or its properties, but by the collective character of its people. At Outdoorville, our culture was not engineered in a boardroom or borrowed from a bestseller; it was forged in the same backcountry and on the same ranchlands that shaped our customers. We are who we serve. Our identity is an authentic reflection of the men and women who have hauled hay, packed out elk, taught their children to pray under starlit skies, and found God in the quiet cathedrals of His own creation.

This is not a job for us; it is a stewardship. We are a tribe of builders, protectors, and servants, gathered by a common conviction and bound by a shared covenant. We believe that excellence in our work is a form of worship, that structure is spiritual, and that the only culture worth building is one that could withstand the trials of a pioneer settlement. We don’t have ping-pong tables or corporate perks designed to distract; our resources and our energy are consecrated to the mission.

We are not here to look cool; we are here to hold a line. We are not here to follow trends; we are here to restore a standard. The world has enough noise, enough ambiguity, enough corporate theater. We are building something real, something solid, something worthy of the trust placed in us by our customers, our families, and our Creator.

This is who we are: a people defined by the weight we willingly carry and the promises we refuse to break.

Our Cultural Constitution: The Three Pillars of Our Character

Every enduring community is governed by a set of sacred principles. At Outdoorville, our internal culture—the very soul of our company—is built upon a constitution of three foundational pillars. These principles are not aspirational words on a wall; they are the filter through which we hire, the standard by which we promote, and the code by which we operate.

Pillar I: Covenant Accountability

In most organizations, accountability is a matter of performance metrics. At Outdoorville, it is a matter of covenant. It is a sacred promise made to God, to our teammates, and to our customers to own our stewardship completely. This principle eradicates the culture of blame, excuses, and ambiguity that poisons so many workplaces.

Ownership is Absolute: When you are given a stewardship at Outdoorville, you own it from root to fruit. You are responsible for its successes and accountable for its failures. We do not pass the buck. We do not say "that's not my job." We take ownership of our domain with the same seriousness a rancher takes ownership of his herd and his fenceline. This creates an environment of profound trust, where delegation is total because accountability is absolute.
Truth is Spoken Directly and with Charity: We believe in the principle of direct, honest communication, delivered with Christlike love. We do not allow for passive aggression, back-channel politics, or hallway whispers. If there is a conflict, a disagreement, or a failure, it is addressed head-on, with respect and a genuine desire for resolution. This practice, while sometimes uncomfortable, is the only way to maintain a high-trust environment. It purges the organization of the political drama that drains energy and distracts from the mission.
Repentance is a Strength: A perfect organization is not one that never makes mistakes, but one that knows how to repent and correct course quickly. We cultivate a culture where admitting error is seen as a sign of strength and integrity, not weakness. When we miss the mark, we confess it, we learn from it, we make restitution where necessary, and we get back on mission without dwelling in shame. This allows us to innovate and move quickly, knowing that our system is resilient enough to handle and learn from its own imperfections.

Covenant Accountability means that every person at Outdoorville is a leader, regardless of title, because every person is fully accountable for their piece of the covenant.

Pillar II: Revelatory Diligence

We are unapologetically a people of faith. But our faith does not replace our diligence; it fuels it. We believe the Lord blesses effort and that revelation flows to those who are anxiously engaged in a good cause. This pillar combines our spiritual convictions with an unyielding commitment to operational excellence. We strive to be "spiritually aligned and operationally elite."

Work is a Form of Worship: We believe that building something excellent, serving a customer with integrity, or crafting an elegant system is an offering to God. Therefore, we reject sloth, sloppiness, and mediocrity. We work with an urgency and a precision that reflects the sacred nature of our mission. We ship on time. We balance our budgets. We pressure-test our ideas. Our prayers are matched by our preparation.
Order is Divine: We believe that order is a heavenly principle. Chaos, confusion, and ambiguity are tools of the adversary. Therefore, we build clear systems, we define roles with precision, and we create structures that empower our people to work with clarity and speed. This is not corporate bureaucracy; it is "covenant infrastructure." A well-designed process, a clear project brief, or a disciplined meeting is a spiritual act that creates freedom and eliminates friction, allowing our people to focus on creating real value.
Revelation Guides, Data Informs: We are a data-driven company, but we are a Spirit-led institution. We use analytics, market research, and customer feedback as critical tools for understanding our stewardship. We read user feedback like scripture. However, every major decision is ultimately subjected to a higher filter: prayerful consideration and seeking the will of the Lord. We believe that when disciplined analysis is combined with spiritual seeking, we can operate with a wisdom and foresight that transcends the capabilities of a purely secular organization.

Revelatory Diligence ensures that we are not just faithful, but also fruitful. It is the engine of our excellence.

Pillar III: Servant-Shepherd Leadership

Our model of leadership is not drawn from the Fortune 500, but from the Good Shepherd. We believe true leadership is never about status, power, or personal gain; it is about service, sacrifice, and a deep, abiding love for the people in your care.

Leaders Eat Last: This is a core tenet of our culture. Our leaders exist to serve their teams, not the other way around. They are responsible for providing their people with the clarity, resources, and support they need to succeed. They remove obstacles. They absorb pressure. They lead from the front, willing to do any job they ask of their team. You will find our executives walking the store floors, working in our distribution centers, and listening to customers, not isolated in ivory towers.
We Protect Our Flock: A shepherd defends his flock from wolves. Our leaders are fiercely protective of our people and our culture. They refuse to tolerate behavior that undermines trust, integrity, or morale. They are vigilant in hiring, ensuring that we only bring people into the fold who will strengthen the tribe. They make difficult decisions to remove individuals who are misaligned, even if those individuals are high performers, because the health of the whole is more important than the output of any single part.
Empathy is an Essential Tool: To serve someone, you must first understand them. We expect our leaders to know their people—to know their strengths, their struggles, their families, and their aspirations. This is not about invading privacy; it is about fostering genuine human connection. This empathetic understanding allows our leaders to manage with wisdom, to mentor with effectiveness, and to build teams that are deeply loyal and profoundly cohesive.

This model of Servant-Shepherd Leadership ensures that as we grow, our people feel more cared for, not less—more seen, not more anonymous.

The People We Serve: A Reflection of Ourselves

We do not use generic corporate "personas" to describe our customers. We do not have to. We know them intimately, because we are them. Our culture is strong because it is an authentic mirror of the community we are called to serve.

The man we are outfitting is the father on our own team, teaching his son how to safely handle his first rifle. The woman we are equipping is the mother in our accounting department who finds her peace hiking solo in the Wasatch mountains on a Saturday morning. The family we are serving is our own, learning to garden, raise chickens, and become more self-reliant.

We serve a culture, not a demographic. This culture is not defined by income, geography, or occupation, but by a set of shared, unyielding values:

Reverence: A profound respect for God, family, and the land.
Grit: The mental and spiritual toughness to persevere through adversity without complaint.
Duty: A commitment to one's responsibilities that transcends personal convenience.
Preparation: The wisdom to prepare in times of calm for times of storm.
Gratitude: A humble appreciation for the blessings of liberty and the bounty of the earth.

Because these values are etched into our own hearts, we can serve our customers with a level of intuition and empathy that no competitor can replicate. We build the products we need in our own lives. We solve the problems we face with our own families. Our work is a direct extension of our lives, which makes it honest, relevant, and true.

A Call to the Builders: Who Thrives in This Tribe

This is not a workplace for everyone. We are not ashamed to say that our standards are high, our pace is fast, and our mission is demanding. This environment is a proving ground, and it is specifically designed for a certain type of person—the builder, the steward, the protector.

You will thrive at Outdoorville if you are someone who:

Feels a sense of spiritual ownership over your work and cannot rest until it is done with excellence.
Finds deep satisfaction in creating order out of chaos and clarity out of confusion.
Believes that a hard day’s work for a righteous cause is more fulfilling than an easy day for a hollow one.
Can receive direct feedback with humility and give it with charity.
Instinctively tightens a loose bolt, corrects a typo, or helps a teammate without being asked, because you cannot abide mediocrity.
Is more concerned with the success of the mission than with who gets the credit.

We are not looking for résumé-stuffers or corporate climbers. We are looking for men and women of character who want to consecrate their professional talents to building something that will outlast them. This is more than a career; it is a calling. For those who answer it, Outdoorville is not just a place to work, but a place to plant a flag and build a legacy.

Conclusion: A Workplace as a Stewardship

To be a part of the Outdoorville tribe is to accept a stewardship. It is a promise to uphold our cultural constitution, to serve our customers with honor, and to contribute your full measure of talent and energy to our sacred mission.

We are building a company where the work itself is a testament to our faith. It is a place where diligence is doctrine, accountability is covenant, and leadership is service. The challenges are immense, but the reward is a quiet satisfaction that the world cannot offer: the knowledge that you are part of a righteous cause, building an institution that strengthens families, honors God, and serves as a bastion of freedom and faith in a world that desperately needs it.

This is who we are. We are the architects of a new American institution, and we are just getting started.