Our Company: A Covenant with the Created World
In the beginning, God created the heavens and the earth. Before the first city was built or the first road paved, He gave humanity its first home: the outdoors. It was a world of towering peaks and quiet valleys, of thundering rivers and silent forests. It was, and remains, a living testament to divine order, a sanctuary for the soul, and a proving ground for the human spirit.
Outdoorville was born from this reverence. Founded in the alpine majesty of Summit County, Colorado—where the American West is still a living reality—our company is an answer to a profound calling. We looked upon the modern retail landscape and saw a great fragmentation, a spiritual void where there should have been wholeness. We saw an industry that served the parts but neglected the whole, that sold gear but forgot the grit, that celebrated the hobby but dismissed the heritage.
This company was forged to correct that. Outdoorville is not merely a store; it is an institution dedicated to serving the complete outdoor life. We exist for the men and women who do not just visit the outdoors, but who draw their livelihood, their values, and their connection to God from it. We serve the rancher who mends fences at dawn, the climber who seeks communion on a granite face, the mother teaching her child to find constellations in the night sky, and the hunter who understands that true stewardship requires sacrifice.
For these people—the enduring backbone of America—the outdoors is not a leisure category. It is covenant ground. And our promise, our entire reason for being, is to honor that covenant with every aspect of our business. We are building the first truly integrated outdoor outfitter in the nation, a place where faith, family, and freedom are not just marketing terms, but the very infrastructure of our operation. This is our story.
Our Founding Covenant: Stewardship, Self-Reliance, and Service
Most companies are built on a business plan. Outdoorville is built on a covenant. This covenant, rooted in the restored gospel of Jesus Christ, is a sacred promise that informs our strategy, defines our culture, and guides our every action. It is a three-fold commitment that separates us from every other retailer in the world.
1. Stewardship: A Sacred Trust We believe the earth is the Lord’s, and that we are temporary stewards of His magnificent creation. This principle is the bedrock of our company. It dictates that we operate not as conquerors of the land, but as its humble caretakers. This belief moves us beyond the shallow corporate trend of "sustainability" and into the profound doctrine of stewardship. It means we build products designed to be repaired, not replaced. It means we demand integrity from our supply chains, ensuring every item we sell is sourced and made with honor. It means we actively invest in the preservation of wilderness, the health of wildlife, and the vitality of the rural communities that depend on the land. At Outdoorville, profit is a means, but stewardship is the end. We answer to a higher authority for how we manage the resources—natural, financial, and human—placed in our charge.
2. Self-Reliance: The Power of Provision The power to provide for oneself, for one's family, and for one's community is a divine principle. Self-reliance is the temporal expression of faith; it is the freedom that comes from diligence, preparation, and righteous living. Our mission is to be the ultimate resource for American self-reliance. We reject the culture of dependency that seeks to weaken the family and the individual. Instead, we equip our customers with the tools, knowledge, and gear necessary to live a more sovereign life. From canning supplies for the homesteader to off-grid energy solutions, from water purification systems to the skills taught in our workshops, we are committed to strengthening the household. We believe that a self-reliant family, grounded in faith, is the fundamental unit of a free and prosperous society, and our business is engineered to fortify it.
3. Service: The Measure of Greatness The Savior taught that the greatest among us must be the servant of all. This is not a platitude at Outdoorville; it is our organizational chart. Our leadership exists to serve our employees. Our employees exist to serve our customers. And our company exists to serve our communities and our God. This philosophy of servant leadership shapes our entire culture. We build stores that are more than retail spaces; they are community hubs, places of learning, and outposts of service. We train our people not just in product knowledge, but in the art of genuine human connection—to see the customer, to hear their needs, and to serve them with a level of respect and care that is all but extinct in the modern marketplace.
This three-fold covenant is the "why" behind our "what." It is the reason we are building differently—not just for market share, but for moral leadership.
The Outdoorville Correction: Unifying a Fractured Industry
The outdoor industry has long been defined by artificial walls. A customer was forced to navigate a confusing maze of niche retailers to live a single, cohesive life:
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Sporting Goods giants catered to the hunter and angler but knew little of the climber or the backcountry skier.
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Farm & Ranch suppliers served the agricultural backbone but ignored their customers' recreational and family needs.
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Lifestyle Adventure brands sold an expensive image of the outdoors but often lacked respect for the values and grit of rural America.
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Big-Box discounters offered low prices on everything but possessed no soul and zero expertise.
This fragmentation was a market failure, but more importantly, it was a failure of vision. It failed to see the customer as a whole person. The same man who needs fencing wire on Tuesday may need a new fly rod on Friday. The same family that buys horse feed also buys hiking boots for their children.
Outdoorville is the correction. We are the first national platform engineered to serve the entire outdoor life, under one roof and one covenant. We call this philosophy "One Life, One Outfitter." We have demolished the silos and created a unified ecosystem where every facet of outdoor living is honored and expertly served. Our categories are not disparate verticals; they are interwoven chapters in the story of a single, integrated lifestyle: from the backyard to the backcountry, from the homestead to the summit, from daily utility to eternal legacy.
This integrated model allows us to build a relationship of total trust with our customers. They know that whether they are seeking gear for work, for recreation, for home, or for preparation, they are being served by a company that understands their entire world. We are not just a store; we are their indispensable partner in living a full and faithful outdoor life.
Our Platform: An Ecosystem of Stewardship and Scale
To fulfill our covenant, we have architected a business model that is as robust and integrated as the lives of the people we serve. It is an ecosystem built on four structural pillars, each designed for national scale, operational excellence, and spiritual integrity.
1. A Truly Omnichannel Retail Engine: We meet our customers wherever they are—in the heart of town, on the digital frontier, or in the field. Our system is a seamless fusion of: * Flagship Superstores: These are more than stores; they are regional destinations. Large-format centers offering our full spectrum of products, serving as community hubs and logistical nodes for their entire region. * Corridor Outposts: Strategically placed along the arterial routes of work and recreation, these stores provide essential gear and localized expertise to communities on the move. * Unified E-Commerce: Our digital storefront offers our complete catalog, enriched with content, tutorials, and tools that empower customers to make informed decisions. A single customer profile ensures a consistent, personalized experience online, in-store, and on our app. * Mobile Field Units: We take Outdoorville on the road. Our mobile teams and outfitting units are present at rodeos, agricultural expos, state fairs, and community events, bringing our service directly to the heart of the action.
2. The Experience Layer—Living the Mission: We believe that true learning happens through experience. We don't just sell gear; we empower stewardship through a deep and integrated experience platform. * Bookable Adventures & Training: Through our platform, customers can book guided hunting and fishing trips, attend firearm safety clinics, learn ranching skills, or participate in wilderness survival workshops. We partner with the best local guides and instructors who share our values. * Community Events: Our stores host events that strengthen families and communities—from youth archery leagues to homesteading seminars and emergency preparedness fairs. * This layer is our "flywheel": an experience builds skills, skilled people need the right gear, and the right gear enables new experiences. It transforms a transactional relationship into a transformational one.
3. Private-Label Brands—A Covenant of Quality: In a world of outsourced manufacturing and opaque supply chains, we choose accountability. By developing our own private-label brands, we make a direct promise of quality, durability, and value to our customers. Owning the design and development process allows us to create gear specifically for the needs of our community, tested for the realities of their lives, and free from the compromises of the mass market. It is a moral decision to ensure the name "Outdoorville" is synonymous with uncompromising function and integrity.
4. Vertical Integration—Stewardship from Source to Summit: We believe that if we are to be true stewards, our responsibility extends across the entire value chain. We are deeply involved from initial product ideation—guided by field intel and prayerful consideration—to ethical sourcing, transparent manufacturing, and sophisticated fulfillment. This vertical integration is not a play for margin; it is a non-negotiable commitment to accountability. We need to be able to look our customers in the eye and stand behind everything we sell, because we know its story from start to finish.
Our People: A Called and Gathered Tribe
A company is not a building or a brand; it is a people united by a common purpose. At Outdoorville, we do not have employees; we have fellow stewards. We are a gathered tribe of individuals who are called to this work because we live and breathe its values.
Our hiring philosophy is simple: we hire for character and conviction first. A résumé can tell you what a person has done, but it cannot tell you who they are. We seek out those who already belong to the world we serve: the veteran who understands discipline, the farmer who knows the land, the dedicated parent who leads their family in faith, the guide who has been tested by the wild.
We then commit to their growth with an intensity that matches our mission. Every team member, from a part-time stocker to a senior executive, is immersed in our culture of stewardship, service, and self-reliance. They are trained not just on products, but on principles. We are building a workforce that is the most knowledgeable, most respectful, and most mission-aligned in all of retail—a team that sees their work not as a job, but as their part in a much larger story.
Our Path Forward: Building for Eternity
We are not in a rush to grow; we are in a covenant to build correctly. Our expansion strategy is deliberate, patient, and guided by revelation as much as by market data. We are laying the foundations for an institution that will serve families for a hundred years and more.
Our path forward is a measured advance, moving as fast as we can but as slow as we must to ensure that every new location, every new system, and every new leader is worthy of the trust placed in us. We are expanding from our heartland in the Rocky Mountains outward, planting roots in communities that share our values and answering the call from those who have been overlooked for too long.
We are building a new American backbone—a commercial, communal, and spiritual infrastructure that empowers good people to live freely and faithfully. This is not a quarterly objective. This is the work of a lifetime.
An Invitation to Higher Ground
Outdoorville is more than the home of everything outdoors. It is a testament to the belief that the world's best businesses can, and should, be built on the world's most enduring truths. We believe it is possible to honor God and excel in the marketplace, to serve families and build a profitable enterprise, to cherish the land and provide for its people.
In a world that is loud, fleeting, and profane, we offer a connection to something quiet, timeless, and sacred. We invite you to join us on this higher ground.
This is Outdoorville. Claim what is yours. Outside. #ClaimOutside